On Monday 18^th March, Cuprinol kicked off a charming and surreal new campaign focusing on the Garden Shades range, and urging people to cheer up their gardens.

The first push is 'Whimpering Garden', a 30” TV ad in which an unloved garden shed is cheered up with a lick of Cuprinol.  

The spot will be on air in the lead up to the Easter and May bank holiday weekends, and will be available online.

Keep your eyes open this week when you are watching: CORONATION STREET, FOOD GLORIOUS FOOD, LIGHTFIELDS or the World Cup Qualifier SAN MARINO V ENGLAND among many other top programmes.

Cuprinol has also secured display ads in relevant online sites such as Ebay and The Weather Channel among many others also featuring “Whimpering Garden” which will seed interest in Garden Shades through a 3 for £1 online testers offer. To complement this, new Inspiration Videos have been created offering simple ideas  to easily cheer up British gardens, these will be displayed from Easter.

The new campaign is part of a major investment in Cuprinol to deliver an exciting and differentiated brand re-launch which also includes a new logo, new packaging, new product guide and the launch of a new website on 27 March .