Market leading predeco brand polycell has taken steps to strengthen their position in the category by introducing an innovative range of new products backed by a significant marketing investment.

The company have introduced Polycell Quick Drying Polyfilla Spray, aimed at the convenience sector, with the ‘spray can’ design offering consumers a unique way to apply filler with less mess for filling minor imperfections.

Innovations continue with Advanced Polyfilla offering superior product performance, whilst driving value into the category. There has also been packaging development with Polyfilla SmoothOver now available in a convenient toolset and Basecoat coming in a round paintainer.

The new range additions will be supported by a communications campaign for 2013, which includes how-to videos on polycell.co.uk and a heavyweight PR campaign across home & DIY press. A new TV advertising campaign to support the launch of Polycell Quick Drying Polyfilla Spray will also run from 11th March in the lead up to Easter across major satellite channels.