Bira welcomes Government's new product safety laws
Bira has backed the government's move to hold online marketplaces to the same high standards as high street shops, following Royal Assent of the Product Regulation and Metrology Act.
Published 29th July 2025
Bira supported the PRAM Act, which will create new powers to target emerging dangers and hold online marketplaces accountable for dangerous products sold through their platforms, creating a level playing field with bricks and mortar stores.
Andrew Goodacre, CEO of Bira, said: "For far too long, online shopping for electrical and electronic items has been a dangerous lottery in terms of product safety, putting customers unnecessarily at risk. Our independent retailers have always been held to rigorous safety standards, whilst online marketplaces have operated with little accountability for the dangerous products sold through their platforms. This new Act levels the playing field and ensures consumer safety is paramount, whether shopping online or on the high street."
Read the full article on the Bira website
Photo by rupixen on Unsplash
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